Birmingham, UK, and New York, N.Y., U.S.A. (7 August 2025) – Birmingham City Football Club is proud to announce a flagship multi-year agreement with Sports Illustrated Tickets, in what marks the fan-first, global primary and secondary ticketing platform’s first major international partnership. The collaboration will elevate the Blues’ fan experience for the 2025 season and beyond as the team prepares to kick off its Sky Bet Championship campaign Friday night against Ipswich Town at St. Andrew’s @ Knighthead Park.
As part of the partnership, the Kop Fan Zone at St. Andrew's @ Knighthead Park will now be known as the “Sports Illustrated Tickets Fan Zone” – a vibrant matchday hub offering unforgettable experiences for Blues supporters.
In addition, “Club111, presented by Sports Illustrated,” will set a new benchmark for premium fixture day hospitality at Birmingham City. Created to celebrate and honour the phenomenal 2024/25 season – a campaign in which Chris Davies’ side were crowned Sky Bet League One champions with a record-breaking 111 points – Club111, presented by Sports Illustrated, offers an elevated on-the-day setting where supporters can enjoy exceptional hospitality in the heart of the action. More information about Club111, presented by Sports Illustrated, can be found here.
“Partnering with Birmingham City Football Club is an exciting step in our international growth,” said David Lane, CEO, Sports Illustrated Tickets. “It’s a fantastic opportunity to showcase how the Sports Illustrated family can elevate the fan experience. From the new ‘Sports Illustrated Tickets Fan Zone’ to personalized SI Fan Covers and premium SI hospitality spaces, it’s all for Blues supporters – starting this season – and we’re just getting started.”
Sports Illustrated Tickets will also have a prominent presence across the stadium on matchdays, with its iconic branding featured on digital screens, perimeter boards and more.
Chief Executive Officer of Birmingham City Football Club, Jeremy Dale, added: “Sports Illustrated is a globally recognised brand, with an enviable prestige that stretches from the publishing world, into fan experience and now ticketing. We are therefore thrilled to be partnering with SI at what is an extremely exciting period for both organisations. The team at Sports Illustrated Tickets is bringing innovation to the fan experience and we are delighted to start this partnership which will evolve and bring real benefits to our fans over the coming months and years. This partnership is further proof of the rapid rate of progress we are making under Knighthead’s ownership.”
Founded in June 2021, Sports Illustrated Tickets, a proud member of the National Football League (NFL) Ticket Network, boasts over $2.5 billion USD (£2.1 billion) in inventory and 50 million sports, concert, and theatre tickets around the world. Sports Illustrated Tickets’ growing portfolio of U.S. partnerships include: Major League Soccer’s New York Red Bulls and New England Revolution; the NFL’s New England Patriots, Cincinnati Bengals and Pittsburgh Steelers; Major League Baseball’s Los Angeles Angels and Washington Nationals; and sport and entertainment venues such as Sports Illustrated Stadium (Harrison, N.J.), Gillette Stadium (Foxborough, Mass.), Paycor Stadium (Cincinnati, Ohio), Acrisure Stadium (Pittsburgh, Pa.); Angels Stadium (Anaheim, Calif.) and Nationals Park (Washington, D.C.).
About Sports Illustrated Tickets
Sports Illustrated Tickets is a fan-first primary and secondary ticketing marketplace, offering access to more than $2.5 billion (£2.1 billion) in inventory and over 50 million tickets to sports, concerts, and theater events worldwide. A proud member of the NFL Ticket Network, Sports Illustrated Tickets is your trusted source for unforgettable live experiences – featuring the same seats, better prices, and a 100% refund guarantee if an event is canceled for any reason. Its primary ticketing platform, Box Office, is an innovative event management and blockchain-based solution that supports both free and paid events of any size. Box Office delivers NFT ticketing alongside traditional tickets, giving event organizers powerful tools and fans a seamless, secure entry experience at the biggest events around the globe. For more information, visit sitickets.com.