The Modern
Live Events
Platform

Primary sales, secondary distribution, ticket asset trading and in-stadium hospitality under one umbrella. Built on the 70-year legacy and trust of Sports Illustrated.

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$2.5B Live event inventory
50M+ Tickets
250K+ Events covered
60M Monthly unique users

Official partner of

The world's most
recognized teams & venues

NFL, LA28 and English Premier League clubs across the U.S. and Europe, from Foxborough to Madrid to North London.

  • NFL Ticket HQ
  • LA28
  • FIFA World Cup 26 New York New Jersey
  • New England Patriots
  • Tottenham Hotspur
  • Aston Villa
  • Pittsburgh Steelers
  • Cincinnati Bengals
  • Washington Commanders
  • Atlanta Falcons
  • Miami Dolphins
  • Los Angeles Angels
  • Washington Nationals
  • New York Red Bulls
  • Gotham FC
  • Brooklyn Nets
  • Birmingham City
  • New England Revolution
  • Atlanta United
  • Tampa Bay Buccaneers
  • MLB
  • Sports Illustrated Stadium
  • Gillette Stadium
  • Tottenham Hotspur Stadium
  • Mercedes-Benz Stadium
  • Acrisure Stadium
  • Paycor Stadium
  • Northwest Stadium
  • Angel Stadium
  • Nationals Park
  • Barclays Center
  • St. Andrew's @ Knighthead Park
  • NFL Madrid

The company

First sale.
Last seat.
One platform.

Launched in 2021, Sports Illustrated Tickets is the only platform that brings together primary ticket sales, secondary-market distribution and ticket asset trading under one roof, combining the reach, innovation and trust of the Sports Illustrated brand with a differentiated approach that creates value across the live events ecosystem.

Together, these capabilities bring the power of Sports Illustrated to every stage of the live events journey, creating greater value for fans and the organizations that serve them.

$2.5B Marketplace

Secondary distribution

  • Massive live scale. Connects fans to over 50 million tickets and $2.5 billion in live event inventory across sports, concerts and theater.
  • Global liquidity. Drives demand for high-profile events while giving fans guaranteed access to top-tier live experiences.
  • Inventory optimization. Equips partners with distribution channels to maximize ticket reach, yield and overall market value.

Primary SaaS Ticketing

Built on Avalanche

  • Blockchain infrastructure. Powered by Avalanche blockchain technology for complete transparency, security and digital authenticity.
  • Enterprise venue tools. Gives teams, venues and event organizers advanced tools to issue, manage and program primary ticket sales.
  • Seamless fan entry. A modern, friction-free purchase and mobile entry experience that eliminates fraud.

Asset Trading

Powered by SeatHQ

  • North America's largest ticket asset trader, backed by over two decades of market leadership.
  • Proprietary market data. 20+ years of pricing data and analytics inform strategic inventory management.
  • Institutional execution. Enables partners and large-scale holders to buy, sell and trade ticket portfolios across major global marketplaces.

Fan Experience & Hospitality

In-stadium presence

  • Iconic destination spaces. Club SI, SI Pavilion, The Covers Club, SI Tickets Lounge and SI Warehouse, designed and operated across partner venues.
  • Elite partnerships. The NFL, English Premier League clubs and LA28.
  • Brand activations. SI Defining Moments exhibits, Faces in the Crowd and integrated SI Rewards.
Aerial view of Sports Illustrated Stadium in Harrison, New Jersey, lit red at night during a match

Sports Illustrated
Stadium

Home of the New York Red Bulls and Gotham FC. Two iconic brands, Sports Illustrated and Red Bull, united in a groundbreaking deal that put the SI name on a major professional venue for the first time.

Sports Illustrated Tickets serves as primary ticketer for Red Bulls and Gotham FC matches and all stadium events, introducing Avalanche blockchain-based ticketing and making Sports Illustrated Stadium one of the first major venues of its kind to adopt the technology.

Club SI anchors the hospitality experience, while the stadium's concert series has brought Jason Aldean, Ludacris, DJ Snake and Justice to the pitch, alongside World Cup 2026 watch parties.

Home of

New York Red Bulls Gotham FC
Leather Club SI seats embroidered with the Sports Illustrated Stadium logo Sports Illustrated Stadium launch poster: A new era begins, decades in the making SportsIllustratedStadium.com
13
Year deal
2
Pro clubs
1st
Blockchain-ticketed major venue

Fan experience & hospitality

The brand, brought to life inside the building

From SI Defining Moments exhibits that bring 70 years of editorial history to life, to Faces in the Crowd and SI Rewards, these spaces connect audiences to the teams they love and create moments that extend beyond the game.

Newsroom

In the press

View newsroom
New England Patriots

Sports Illustrated Tickets to help power New England Patriots' 2026 Legendary Tour across Germany

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Gotham FC

Gotham FC announces Official Fan Experience and Ticketing Partnership with Sports Illustrated Tickets

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Sports Illustrated Stadium

Sports Illustrated Stadium announces DJ Snake and Justice for June 16 as part of the summer concert series

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Aston Villa

Sports Illustrated Tickets and Aston Villa Football Club announce long-term strategic partnership

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Our properties

The family of brands

SportsIllustrated
Tickets.com

The official ticket marketplace of Sports Illustrated. Sports, concerts and theater across the globe.
SEATHQ

SeatHQ.com

Our AI-based ticket resale and broker platform. North America's largest ticket asset trader, powered by 20+ years of proprietary data.
Sports Illustrated

SI.com

The official site of Sports Illustrated. 70 years of iconic journalism, photography and storytelling.

Sports Illustrated Tickets · Overview film