New York and Miami Gardens, Fla. – (November 10, 2025) – Sports Illustrated Tickets today announced a partnership that unites one of the NFL’s cornerstone franchises with the iconic, 70-year-old Sports Illustrated brand. Sports Illustrated Tickets will serve as the Official Fan Experience Partner of the Dolphins for the NFL Madrid Game – the league’s first-ever matchup in Spain – taking place Sunday, November 16, 2025, at Bernabéu Stadium. The collaboration marks a milestone moment that brings together two globally recognized brands to celebrate the game’s arrival in one of Europe’s great sporting capitals.
Building on its broader presence around the event, Sports Illustrated Tickets is also the Official Fan Experience Partner of the Washington Commanders, Miami’s Week 11 opponent, and the Official Fan Experience Partner of the NFL in Spain. Together, these designations underscore the company’s expanding role in redefining how fans connect with the game across the NFL’s growing international portfolio.
As part of the Dolphins collaboration, Sports Illustrated Tickets will serve as the presenting sponsor of the Miami Dolphins Fan Zone, a three-day festival taking place Thursday, November 13 through Saturday, November 15 at Plaza de España. The event will transform one of Madrid’s most iconic public spaces into a celebration of American football, featuring live entertainment, interactive exhibits, and exclusive experiences inspired by Sports Illustrated’s legacy of storytelling. The activation will unite local residents and visiting fans in anticipation of kickoff at Bernabéu Stadium.
As Presenting Partner, Sports Illustrated Tickets will receive extensive visibility and engagement opportunities throughout the festival. Highlights include Sports Illustrated Fan Covers, an interactive activation that turns fans into the stars of their own custom SI magazine cover; live programming and stage integration; and brand visibility across the plaza. The partnership also extends to digital and social integrations, including exposure across the Dolphins’ Spanish-language channels and co-branded fan giveaways.
“This partnership with the Miami Dolphins is a tremendous showcase of how Sports Illustrated Tickets continues to connect fans to the biggest moments in sports around the world,” said David Lane, CEO, Sports Illustrated Tickets. “As the presenting partner of the Miami Dolphins Fan Zone, we’re excited to bring this experience to life in the heart of Madrid and celebrate this historic international game with fans from around the globe.”
The collaboration reinforces a shared commitment to delivering dynamic, fan-first experiences that capture the spirit of the NFL’s expanding international stage.
About Sports Illustrated Tickets
Sports Illustrated Tickets is a fan-first primary and secondary ticketing marketplace, offering access to more than $2.5 billion in inventory and over 50 million tickets to sports, concerts, and theater events worldwide. A proud member of the NFL Ticket Network, Sports Illustrated Tickets is your trusted source for unforgettable live experiences – featuring the same seats, better prices, and a 100% refund guarantee if an event is canceled for any reason. Its primary ticketing platform, Box Office, is an innovative event management and blockchain-based solution that supports both free and paid events of any size. Box Office delivers NFT ticketing alongside traditional tickets, giving event organizers powerful tools and fans a seamless, secure entry experience at the biggest events around the globe. For more information, visit sitickets.com.